Google Translate tells me that these are called "Strawberry Chocolate Pick Up". The English label declares this a "Chocolae Snack", which I will call a typo, although they're clearly not chocolate or chocolae. I am beginning to broaden my understanding of the word chocolate because the strawberry stuff which is present in many many different Japanese candies clearly IS chocolate texturally, it's just strawberry flavored instead of the standard chocolate flavor. Much like white chocolate, only it's pink chocolate. I like it, even though it's a fakey strawberry flavor.|
The other odd thing about this stuff is that the ingredients list doesn't contain anything that appears to be the 'cracker' part of it (which to the best of my ability to taste is something of a rice cereal, like puffed rice chex), it's all sugar and chocolate ingredients and strawberry flavoring, and most oddly of all rosemary extract. I don't notice that flavor in there, but hey, interesting idea. I'm glad I don't notice it. The lack of rice in the ingredients is probably another oversight like "chocolae", because I'm quite positive that these crunchy bits aren't just solid sugar.
You know what's not odd about this? The yummification! They're just crispy and light and coated in a thick layer of strawberry goo that kind of softens them up a little, but not so much that they lose their crispiness. It's a little like eating cereal in strawberry milk, but you can trust it to never go soggy. Go pick up some Pick Up, you won't regret it. Although Sol Hunt says they're too squishy. 9/10 Yums from me!